Park Woong-hyun: Advertising Master and Author of "Books are Axes," Who Finds Joy in Discovering and Sharing New and Profound Ideas

Park Woong-hyun is a celebrated creative leader who believes in the power of "humanistic advertising." He is widely known for his philosophy of looking at the world through the lens of humanities to create impactful and deeply resonant communication.

[Professional Experience]
-Chief Creative Officer (CCO), TBWA\KOREA
-Executive Creative Director, TBWA\KOREA
-Former Juror, Cannes Lions International Festival of Creativity
-Former Juror, Spikes Asia (Asia Pacific Advertising Festival)
-Former Creative Director, Cheil Worldwide

[Books by Woong-hyun Park]
-Once Again, Books Are Axe — Bookhouse
-Eight Words — Bookhouse
-Books Are an Axe — Bookhouse
-Thinking Class — Alkey
-Everyone Is a Bomb — Open Books
-Advertising through the Humanities — Alma