Hermawan Kartajaya: Asia's Leading Marketing Strategist and Educator

Chairman Hermawan Kartajaya is a world-renowned marketing guru from Indonesia. Born in Surabaya in 1947, he overcame a challenging upbringing to achieve global success. Although he initially studied electrical engineering, he shifted his focus to business and marketing, eventually earning a Master’s degree in International Marketing from the University of Strathclyde in the UK.

In 1990, he founded MarkPlus, Inc., which he grew into the leading marketing consulting and training firm in Southeast Asia. He has also expanded his global influence by serving as the President of the Asia Marketing Federation (AMF) and the World Marketing Association (WMA).

The Chartered Institute of Marketing (CIM) in the UK named him one of the "50 Gurus Who Have Shaped the Future of Marketing."

Alongside Professor Philip Kotler, he has co-authored several bestsellers, including Marketing 3.0, Marketing 4.0, and Marketing 5.0, leading the discourse on global marketing trends. 

His research and writings emphasize the evolution of marketing centered on technology, humanity, and values, with a particular focus on strengthening the competitiveness of Asian enterprises. Combining practical experience with academic depth, he is a highly sought-after speaker for global corporations, governments, and academic institutions.

Furthermore, he places great importance on corporate social responsibility and sustainability, defining marketing not merely as a sales tool, but as an activity that contributes to humanity and society. Today, Chairman Hermawan Kartajaya is regarded as a representative marketing thinker of Asia, an educator, and an inspiring leader.