Mauro Guillén: The World’s Foremost Authority on Global Trends

Mauro F. Guillén is the Director and Dean of Cambridge Judge Business School. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and edX have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually. 

Prior to his current role, was with The Wharton School, where he held the Zandman Professorship in International Management and taught in its flagship Advanced Management Program and many other courses for executives, MBAs, and undergraduates. 

His research, teaching, and speaking incorporates both numerical assessments of trends and illuminating examples from business, politics, and everyday life. He shows in accessible terms that one can accurately forecast trends by systematically following the babies and following the money into the future. His research has earned him many distinctions, including Fulbright, Rockefeller, and Guggenheim fellowships, a membership in the Institute for Advanced Study in Princeton, and prizes from the Academy of Management, the American Sociological Association, the Social Science History Association, and the Gustavus Myers Center for the Study of Bigotry and Human Rights. He is an elected member of the Sociological Research Association and the Macro Organizational Behavior Society.  

His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR’s Marketplace and Radio Times, CNBC’s Mad Money and Squawk Box, and CNN’s Fareed Zakaria GPS. He is a seasoned public speaker at conferences, conventions, forums, and corporate events organized by industry associations and Fortune 500 companies. He serves or has served on several advisory groups, boards of directors, and nonprofit boards of trustees.  

His book on 2030 AD: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything will be published by St. Martin’s in 2020, with translations into Japanese, Korean, Mandarin, Romanian, Portuguese and Spanish. Read the following op-eds where Mauro discusses how businesses have successfully pivoted during the pandemic, HBR and QZ.com.  Mauro’s most recent book, “The Platform Paradox: How Digital Businesses Succeed in a Ever-Changing Global Marketplace” was published by Wharton School Press in 2021. 

Speaking Topics Include: 
- New Business Opportunities in Global Markets: The Impact of Population and Technology Trends 
- Follow the Babies: What Population Trends Tell Us About the Future of Consumer and Financial Markets 
- Gray Is the New Black: Why Seniors Are the Most Overlooked Market—And the Most Attractive 
- Nurturing Talent: Population Trends and the Labor Force of the Future 
- Seven Mysteries about Technology: How Social and Economic Trends Shape Technology Adoption 
- Epidemics, Natural Disasters, and Geopolitics: Managing Global Business and Financial Uncertainty