A leading Japanese Advisor on Management, Strategy, and Industrial Policy

Isao Endo is a professor at Waseda University MBA and the Chairman of the Japanese branch of Roland Berger, a world-renowned consulting firm. Having consulted for dozens of major Japanese corporations such as Toyota and Sony, he is hailed as a "master of Genba (on-site) management," advocating for "San-gen-shugi" (The Three Realities Principle), which emphasizes the "Actual Place, Actual Object, and Actual Reality."

[Publications]
-Living Companies, Dying Companies (2019)
-Visualization of Performance (2013)
-Persistent Management (2008)
-Creative Business Thinking (2008)
-Management’s Genba-ryoku (On-site Capability) (2006)