Tsutaya Books: A Place Where No One Visits Just Once

Muneaki Masuda, the author of Intellectual Capital and CEO of Culture Convenience Club (CCC), is celebrated as Japan’s "Icon of Innovation" and one of the most influential business leaders of our time. While traditional brick-and-mortar stores struggled with a decline, Masuda led Tsutaya Books to unprecedented growth through his visionary leadership and innate business talent. 
 

Tsutaya began as a modest 35-pyeong (approx. 115 sqm) rental shop and has since evolved into a nationwide brand under CCC, boasting over 1,400 locations across Japan. Moving beyond the traditional concept of a bookstore, Tsutaya now represents the future of spaces where intellectual capital converges, consistently leading global lifestyle trends. 

[Major Publications]
-The Mystery of Tsutaya (2018)
-A Place for Designing Taste: Tsutaya (2017)
-Intellectual Capital (2015)
-Selling Lifestyle (2014)
-Finding Management in a Countryside Cafe (2001)