Peter Schwartz: Futurist, Strategist, and Global Visionary

Peter Schwartz is a world-renowned futurist and business strategist, celebrated as a premier expert in scenario planning. He collaborates with global corporations, governments, and international institutions to provide diverse perspectives on the future, helping them develop robust strategies to navigate an era of unprecedented change and uncertainty. His research and scenario work span a broad spectrum, including energy and environment, technology, telecommunications, aerospace, and national security.

Currently, he serves as the Chief Futures Officer and Strategic Advisor to the CEO at Salesforce, where he has led innovative, future-based strategy initiatives for over a decade. In 1988, Schwartz co-founded the Global Business Network (GBN), a leading scenario-based consultancy that became a cornerstone for strategic information gathering and exploration. Prior to GBN, he led the scenario team at Royal Dutch/Shell, where his pioneering tools and frameworks brought significant strategic success to the company.

Schwartz is the author of several seminal works on the future, including:

[Notable Publications]

• The Art of the Long View (1991): A definitive text on scenario planning, widely used as a curriculum in major business schools worldwide.
• Inevitable Surprises (2003): An analysis of the forces currently shaping the world and their future implications.
• The Long Boom (1999): A deep dive into the future of the global economy.
• When Good Companies Do Bad Things (1999): An exploration of corporate responsibility in an era of corruption.
• China’s Futures (2000): A comprehensive study of China's potential trajectories.
• An Abrupt Climate Change Scenario and Its Implications for United States National Security: A critical analysis co-authored for the U.S. Department of Defense.

• Beyond his corporate and academic work, his visionary insights have reached popular culture as a consultant for major motion pictures such as Minority Report, Deep Impact, Sneakers, and WarGames. He is a board member of the Long Now Foundation and has led discussions on global issues at the World Economic Forum (Davos), particularly focusing on the impact of Web 2.0 and emerging social network models.